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With a profound interest in all things creative, designer, Joanna Achkar, started her career in marketing, before discovering her passion for diamonds and gold. To satisfy her creativity, Joanna completed her Jewellery Design, Diamond Grading and Gemmology certifications from the HRD (Hope Raad voor Diamant), which translates to “Diamond High Council”, Europe’s leading authority in diamond certification. She launched her first JA Jewels collection in 2018. Joanna focuses on creating carefully designed pieces inspired by the world, to be worn by sophisticated yet, bold women. She usesfinely carved 18k gold pieces with diamonds and precious stones. Joanna’s purpose is to appeal to a wide audience with unique and chic pieces that can be worn day to night, for any occasion, alone or stacked.
